What It Is - Quality Control
"What It Is" is a track by Quality Control, a hip-hop collective and record label based in Atlanta, Georgia. The song is characterized by its hard-hitting beats, catchy hooks, and energetic flow. Thematically, "What It Is" is a boastful anthem that celebrates success, wealth, and living a luxurious lifestyle. The lyrics are filled with references to money, cars, jewelry, and other symbols of success in the rap world. The composition of the track features a pounding bassline, sharp snares, and intricate hi-hats that create a dynamic and engaging sound. The production is polished and professional, showcasing Quality Control's knack for creating high-quality music. Notable facts about "What It Is" include its collaboration with some of the biggest names in hip-hop, such as Migos, Lil Yachty, and Lil Baby. The track has received positive reviews from critics and fans alike, with many praising its infectious energy and catchy hooks. Overall, "What It Is" is a standout track from Quality Control that showcases the collective's talent for creating catchy, high-energy hip-hop music that is sure to get listeners moving.
Quality Control
Quality Control is a renowned American record label founded by Kevin "Coach K" Lee and Pierre "Pee" Thomas in 2013. The label quickly rose to prominence within the music industry for its keen eye for talent and ability to consistently produce hit records. With a focus on hip-hop and rap, Quality Control has signed some of the biggest names in the genre, including Migos, Lil Yachty, City Girls, and Lil Baby. These artists have achieved massive commercial success, with several of their songs topping the charts and garnering millions of streams. One of Quality Control's biggest achievements came in 2018 with the release of the compilation album "Control the Streets, Volume 1." The album featured collaborations from the label's roster of artists and received critical acclaim for its cohesive sound and standout tracks. It debuted at number five on the Billboard 200 chart and solidified Quality Control's position as a major player in the music industry. Quality Control's impact on music is undeniable, as the label has been instrumental in shaping the sound of modern hip-hop and rap. Their artists have brought a fresh and innovative approach to the genre, blending trap beats with catchy hooks and memorable lyrics. Additionally, Quality Control has been at the forefront of promoting diversity and inclusivity within the industry, championing female artists and providing a platform for underrepresented voices. Overall, Quality Control's dedication to quality music and commitment to nurturing talent has solidified their reputation as one of the most influential record labels in the industry. With a roster of talented artists and a track record of success, Quality Control continues to push boundaries and set the standard for excellence in hip-hop and rap music.