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What's That? - JOYNER LUCAS

"What's That?" by Joyner Lucas is a high-energy hip-hop track that showcases the rapper's impressive lyrical skills and unique flow. The song's theme revolves around Joyner's success and the jealousy and envy that can come with it. He addresses those who doubt him and question his rise to fame, confidently asserting his talent and hard work. The composition of the track features a hard-hitting beat with catchy hooks and clever wordplay. Joyner Lucas delivers his verses with precision and intensity, showcasing his ability to switch up his flow seamlessly throughout the song. The production is crisp and polished, allowing Joyner's vocals to shine. One notable fact about "What's That?" is the music video that accompanies the track. Directed by Ben Proulx, the video features Joyner Lucas in various settings, including a lavish mansion and a basketball court, further emphasizing the themes of success and competition present in the song. Overall, "What's That?" is a standout track that highlights Joyner Lucas's talent as a rapper and his ability to captivate listeners with his dynamic delivery and thought-provoking lyrics.

JOYNER LUCAS

JOYNER LUCAS

Joyner Lucas, born Gary Lucas Jr. on August 17, 1988, in Worcester, Massachusetts, is an American rapper, songwriter, and record producer known for his clever wordplay, storytelling abilities, and socially conscious lyrics. Raised in a tough neighborhood in Worcester, Lucas found solace in music from a young age. He began rapping at the age of 10 and started taking his craft seriously in his teenage years. He drew inspiration from artists like Eminem, Nas, and Jay-Z, and honed his skills by participating in rap battles and freestyle competitions. Lucas gained recognition in the music industry with the release of his mixtapes, including "Along Came Joyner" and "508-507-2209," which showcased his lyrical prowess and storytelling abilities. His breakout single, "I'm Not Racist," released in 2017, sparked conversations about race relations and social issues in America. The powerful music video went viral, garnering millions of views and earning critical acclaim. Throughout his career, Lucas has collaborated with notable artists such as Chris Brown, Logic, and Timbaland, further solidifying his position in the hip-hop scene. He has received several accolades for his work, including a Grammy nomination for Best Rap Song for his collaboration with Eminem on "Lucky You." Lucas's impact on music lies in his ability to tackle complex topics with honesty and vulnerability. His songs often touch on themes of mental health, social injustice, and personal struggles, resonating with listeners who appreciate raw and introspective storytelling. His versatile flow and technical skill have earned him a dedicated fanbase and respect from his peers in the industry. As an artist, Joyner Lucas continues to push boundaries and challenge societal norms through his music. With his thought-provoking lyrics and powerful storytelling, he has established himself as a force to be reckoned with in the world of hip-hop.